Совершенствование бизнес-процессов в экологически безопасных отелях в западной части Балканского полуострова (на примере Сербии)
DOI:
https://doi.org/10.17059/ekon.reg.2023-4-22Ключевые слова:
модель BEX, экологически ответственный бизнес, экоотель, программа «Зеленый ключ», гостеприимство, Западные БалканыАннотация
Гостиничный бизнес — динамичный вид деятельности в сфере туризма. В целях развития устойчивого туризма необходимо внедрять инновации и разрабатывать новые стандарты экобизнеса. Цель работы — оценить эффективность деятельности отелей, являющихся обладателями международного экосертификата «Зеленый ключ», в Сербии, одной из стран Западно-Балканского региона. Для этого была использована модель делового совершенства (BEX) и проанализирован соответствующий индекс. В статье рассмотрено внедрение экологических принципов и стандартов в гостиничном бизнесе Сербии, а также изучены бизнес-процессы экоотелей и возможности их позиционирования на международном туристическом рынке. Согласно результатам проведенного анализа, представленные отели в целом имеют удовлетворительные показатели индекса делового совершенства. Для дальнейшего улучшения результатов компаниям рекомендуется продолжить выполнение предусмотренных мероприятий, а также внедрить устойчивые инновации. Мониторинг индекса BEX может положительно повлиять на деятельность гостиничного бизнеса, позволив компаниям избежать рисков, повысить уровень экологической осведомленности и реализовать политику устойчивого развития.
Библиографические ссылки
Alihodžić, A., & Džafić, J. (2012). Models for the evaluation of business excellence in capital market of Bosnia and Hercegovina. Singidunum Journal of Applied Sciences, 9 (I), 9-15. Retrieved from: https://journal.singidunum.ac.rs/paper/models-for-the-evaluation-of-business-excellence-in-capital-market-of-bosnia-and-herzegovina.html (Date of access: 24.04.2022)
Asadi, S., Pourhashemi, S. O., Nilashi, M., Abdullah, R., Samad, S., Yadegaridehkordi, E., Aljojo, N., & Razali, S. (2020). Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry, Journal of Cleaner Production, 258, 120860. https://doi.org/10.1016/j.jclepro.2020.120860
Aznar, J. P., Sayeras, J. M., Galiana, J., & Rocafort, A. (2016). Sustainability Commitment, New Competitors’ Presence, and Hotel Performance: The Hotel Industry in Barcelona. Sustainability, 8 (8), 755. https://doi.org/10.3390/su8080755
Belak, V., & Aljinović-Barać, Ž. (2008). Tajne tržišta kapitala [Capital market secrets]. Belak Excellens: Zagreb, 450. (In Croat.)
Berk, J., DeMarzo, P., & Harford, J. (2018). Fundamentals of Corporate Finance. Pearson, 770.
Bubić, J., & Hajnrih, J. (2012). The analyses business performances of agricultural enterprises in Vojvodina during the current crisis. Economics of Agriculture, 59 (2), 183-194. Retrieved from: https://www.ea.bg.ac.rs/index.php/EA/article/view/578 (Date of access: 25.04.2022)
Chang, K. C., Hsu, C. L., Hsu, Y. T., & Chen, M. C. (2019). How green marketing, perceived motives and incentives influence behavioral intentions. Journal of Retailing and Consumer Services, 49, 336–345. https://doi.org/10.1016/j.jretconser.2019.04.012
Dzobelova, B. V., Dovtaev, S. S., Kuzina, F.A., Shadieva, Y. M., & Elgaitarova, T. N. (2020). Analytical support of the management accounting system in an unstable economy conditions. International Review, 3-4, 130-136. https://doi.org/10.5937/intrev2003130D
Elkington, J. (1998). Partnerships from cannibals with forks: The triple bottom line of 21st-century business. Environmental Quality Management, 8 (1), 37-51. https://doi.org/10.1002/tqem.3310080106
Fink, A. (1998). Conducting research literature reviews: from paper to the internet. Thousand Oaks: Sage, 245.
Font, F., & McCabe, S. (2017). Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential. Journal of Sustainable Tourism, 25 (7), 869-883. https://doi.org/10.1080/09669582.2017.1301721
Graci, S., & Dodds, R. (2008). Why go green? The business case for environmental commitment in the Canadian hotel industry. Anatolia, 19 (2), 251–270. https://doi.org/10.1080/13032917.2008.9687072
Gupta, A., Dash, S., & Mishra, A. (2019). All that glitters is not green: creating trustworthy ecofriendly services at green hotels. Tourism Management, 70, 55–169. https://doi.org/10.1016/j.tourman.2018.08.015
Horng, S. J., Liu, C. H., Chou, S. F., Tsai, C. Y., & Chung, Y. C. (2017). From innovation to sustainability: Sustainability innovations of eco-friendly hotels in Taiwan. International Journal of Hospitality Management, 63, 44-52. https://doi.org/10.1016/j.ijhm.2017.02.005
Horváth, A., & Jónás-Berki, M. (2018). Environmental and Social Responsibility Supplemented with Green Case Studies from the Side of the Tourism Service Providers. Turizam, 22 (2), 52–62. https://doi.org/10.5937/22-17527
Kapiki S. (2012) Implementing Sustainable Practices in Greek Eco-Friendly Hotels. Journal of Environmental Protection and Ecology, 13 (2A), 1117–1123. Retrieved from: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2150606 (Date of access: 01.05.2022)
Kim, Y. H., Barber, N., & Kim, D.-K. (2019). Sustainability research in the hotel industry: Past, present, and future, Journal of Hospitality Marketing & Management, 28 (5), 576-620. https://doi.org/10.1080/19368623.2019.1533907
Knežević, G., Stanišić, N., & Mizdraković V. (2014). Predictive ability of the BEX model: The case of foreign Investors in Serbia from 2008 to 2012. Teme, 38 (4), 1475–1488. Retrieved from: https://www.researchgate.net/publication/280878333 (Date of access: 25.04.2022)
Lavrikova, Yu. G., Buchinskaia, O. N., & Wegner-Kozlova, E. O. (2021). Greening of Regional Economic Systems within the Framework of Sustainable Development Goals. Ekonomika regiona [Economy of regions], 17 (4), 1110-1122. https://doi.org/10.17059/ekon.reg.2021-4-5
Legrand, W., Sloan, P., & Chen, J. (2017). Sustainability in the Hospitality Industry. Routledge, 548.
Leonidou, L. C., Fotiadis, T. A., Christodoulides, P., Spyropoulou, S., & Katsikeas, C. S. (2015). Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance. International Business Review, 24 (5), 798–811. https://doi.org/10.1016/j.ibusrev.2015.02.001
Mensah, I., & Mensah, R. D. (2013). International tourists’ environmental attitude towards hotels in Accra. International Journal of Academic Research in Business and Social Sciences, 3 (5), 444-455. Retrieved from: https://ir.ucc.edu.gh/xmlui/handle/123456789/7481 (Date of access: 25.04.2022)
Merli, R., Preziosi, M., Acampora, A., Lucchetti, M. C., & Ali, F. (2019). The impact of green practices in coastal tourism: An empirical investigation on an eco-labelled beach club. International Journal of Hospitality Management, 77, 471-482. https://doi.org/10.1016/j.ijhm.2018.08.011
Milovanović, S. (2015). Balancing Differences and Similarities within The Global Economy: Towards A Collaborative Business Strategy. Procedia Economics and Finance, 23, 185–190. https://doi.org/10.1016/S2212-5671(15)00369-X
Mora, H., Pujol-López, F. A., Mendoza-Tello, J. C., & Morales-Morales, M. R. (2018). An education-based approach for enabling the sustainable development gear. Computers in Human Behavior, 107, 105775. https://doi.org/10.1016/j.chb.2018.11.004
Nilashi, M., Ahani, A., Esfahani, D. M., Yadegaridehkordi, E., Samad, S., Ibrahim, O., Sharef, N. M., & Akbari, E. (2019). Preference learning for eco-friendly hotels recommendation: A multi-criteria collaborative filtering approach. Journal of Cleaner Production, 215, 767-783. https://doi.org/10.1016/j.jclepro.2019.01.012
Pamfilie, R., Firoiu, D., Croitoru, A. G., & Ionescu G. H. (2018). Circular Economy — A New Direction for the Sustainability of the Hotel Industry in Romania? Amfiteatru Economica, 20 (48), 388-404. https://doi.org/10.24818/EA/2018/48/388
Radović, N., & Čerović, S. (2021). The Impact of Ecological Responsibility on Business Excellence of Mountain Hotels. Ekonomika preduzeća, 69 (7-8), 434-449. https://doi.org/10.5937/EKOPRE2108438R
Radović, N., & Milićević, S. (2020). The examination and assessment of winery business and contribution to the development of wine tourism of Serbia, Ekonomika poljoprivrede [Economics of Agriculture], 67 (4), 1103–1123. https://doi.org/10.5937/ekoPolj2004103R
Rahman, I., & Reynolds, D. (2016). Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment. International Journal of Hospitality Management, 52, 107–116 https://doi.org/10.1016/j.ijhm.2015.09.007
Rajin, D., Milenković D., & Radojević T. (2016). Bankruptcy prediction models in the Serbian Agricultural Sector. Ekonomika poljoprivrede [Economics of Agriculture], 63 (1), 89-105 https://doi.org/10.5937/ekoPolj1601089R
Regester, M., & Larkin, J. (2012). Risk Issues and Crisis Management. London. UK: Kogan Page, 256.
Ruepert, A. M., Keizer, K., & Steg, L. (2017). The relationship between corporate environmental responsibility, employees’ biospheric values and pro-environmental behaviour at work. Journal of Environmental Psychology, 54, 65–78. https://doi.org/10.1016/j.jenvp.2017.10.006
Sajjad, A., Jillani, A., & Raziq, M. M. (2018). Sustainability in the Pakistani hotel industry: an empirical study. Corporate Governance, 18 (4), 714-727. https://doi.org/10.1108/CG-12-2017-0292
Shen, L., Qian, J., & Chen, S. C. (2020). Effective communication strategies of sustainable hospitality: A qualitative exploration. Sustainability, 12 (17), 6920. https://doi.org/10.3390/su12176920
Sloan, P., Legrand, W., & Chen, J. (2009). Sustainability in the Hospitality Industry. Butterworth-Heinemann, 200.
Teng, C. C., Lu, A. C. C., & Huang, T. T. (2018). Drivers of consumers’ behavioral intention toward green hotels. International Journal of Contemporary Hospitality Management, 30 (2), 1134–1151. https://doi.org/10.1108/IJCHM-04-2017-0203
Thongplew, N., Spaargaren, G., & van Koppen, C. S. A. K. (2017). Companies in search of the green consumer: Sustainable consumption and production strategies of companies and intermediary organizations in Thailand. NJAS — Wageningen Journal of Life Sciences, 83, 12–21. https://doi.org/10.1016/j.njas.2017.10.004
Trang, H. L. T., Lee, J. S., & Han, H. (2019). How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam. Journal of Travel & Tourism Marketing 36 (1), 14–28. https://doi.org/10.1080/10548408.2018.1486782
Verma, V. K., Chandra, B., & Kumar, S. (2019). Values and ascribed responsibility to predict consumers’ attitude and concern towards green hotel visit intention. Journal of Business Research, 96, 206–216. https://doi.org/10.1016/j.jbusres.2018.11.021
Wang, J., Wang, S., Wang, Y., Li, J., & Zhao, D. (2018). Extending the theory of planned behavior to understand consumers’ intentions to visit green hotels in the Chinese context. International Journal of Contemporary Hospitality Management, 30 (4), 2810–2825. https://doi.org/10.1108/IJCHM-04-2017-0223
Yadav, R., Balaji, M.S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? International Journal of Hospitality Management, 77, 385–395. https://doi.org/10.1016/j.ijhm.2018.08.002
Yarimoglu, E., & Gunay, T. (2020). The extended theory of planned behavior in Turkish customers’ intentions to visit green hotels. Business Strategy and the Environment, 29 (3), 1097–1108. https://doi.org/10.1002/bse.2419
Yousaf, Z., Radulescu, M., Sinisi, C. I., Serbanescu, L., & Paunescu, L.M. (2021). Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies. Sustainability, 13 (12), 6592. https://doi.org/10.3390/su13126592
Xu, X. R., & Pratt S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing, 35 (7), 958-972. https://doi.org/10.1080/10548408.2018.1468851
Загрузки
Опубликован
Как цитировать
Выпуск
Раздел
Лицензия
Copyright (c) 2023 Радович Никица , Станишич Милован , Николич Елена
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.
