Government Information Support for Promoting Socially Responsible Business to Address Socio-Economic and Demographic Challenges in Russian Regions

Abstract

In Russia, the state, businesses, and society are increasingly focused on addressing demographic challenges in the labour market, prioritizing long-term human capital development over short-term economic gains. Central to these efforts is corporate citizenship in the demographic field, which underscores the importance of government support for businesses engaged in solving regional issues. This study examines how official government publications from the Northwestern, Ural, and Siberian Federal Okrugs provide information support to commercial organizations. The findings reveal that official sources rarely publish content using ECG indicators. Coverage of external activities focused on attracting potential employees is twenty times more frequent than coverage of internal company events. Increased media attention reflects the intensified efforts of regional authorities to engage businesses in addressing social challenges, along with improved collaboration between government and industry. Executive authorities actively promote enterprises that address demographic issues, with Altai Krai, Kemerovo Oblast, and Novosibirsk Oblast being the top-performing regions in the Siberian Federal Okrug in terms of ECG indicators. Overall, information support plays a crucial role in fostering socially responsible business practices and holds significant potential to enhance human capital across Russia’s regions.