2411-14062411-140610.17059/ekon.reg.2025-3-23Effects of Socio-Economic Factors on Healthy Diets in the Healthy China 2030 Program: A Grey Relational Analysis of Eastern ProvincesЭффекты влияния социально-экономических факторов на здоровый рацион питания в рамках программы «Здоровый Китай 2030»: серый реляционный анализ восточных провинцийhttps://orcid.org/0009-0007-2664-9552Hongjie Gao Хунцзе Гао ghj19950920@163.comhttps://orcid.org/0000-0001-8791-665XMayburovIgor A. МайбуровИгорь Анатольевич mayburov.home@gmail.comhttps://orcid.org/0009-0005-3273-8119ChenghaoYeЧэнхао E2287532085@qq.comUral Federal University named after the first President of Russia B. N. YeltsinУральский федеральный университет им. первого Президента России Б. Н. ЕльцинаUral Federal University named the first President of Russia B. N. YeltsinУральский федеральный университет им. первого Президента России Б. Н. Ельцина213902914https://www.economyofregions.org/ojs/index.php/er/article/view/1178https://www.economyofregions.org/ojs/index.php/er/article/download/1178/471

The Healthy China 2030 strategy explicitly calls for integrating health considerations into all policies and promotes a shift toward healthier diets across the entire Chinese population through cross-sectoral institutional collaboration. This paper uses Grey Relational Analysis (GRA) to examine the correlation between per capita consumption of vegetables and edible fungi, which is used as an indicator of healthy living, in eastern China and several influencing factors: consumption tax policies, education levels, economic development, and income levels. The analysis reveals that the retail price index for beverages, tobacco, and alcohol, which reflects the impact of consumption tax policies, has the strongest correlation (r₁ = 0.8113). This suggests that price increases in tobacco and alcohol significantly influence healthier food consumption through a crowding-out effect. The second-highest correlation is with the number of students enrolled in regular higher education institutions (r₃ = 0.7930), indicating that educational attainment fosters healthier behavioural choices via knowledge diffusion and social network spillovers. In contrast, per capita regional GDP (r₄ = 0.5579) and per capita disposable income (r₂ = 0.5512) show weaker correlations. This may point to diminishing marginal utility and structural imbalances in healthy consumption within more economically developed areas. Overall, the study highlights the leverage of consumption tax instruments in advancing public health goals and proposes a three-pronged governance framework—tax system optimization, education empowerment, and policy coordination—as a theoretical foundation for the regional implementation of the Healthy China strategy.

В стратегии «Здоровый Китай 2030» предлагается интегрировать здоровье во все виды политики и пропагандируется содействие преобразованию здорового рациона питания всего населения Китая посредством межсекторального институционального сотрудничества. В статье используется серый реляционный анализ для эмпирического анализа корреляций между потреблением овощей и съедобных грибов на душу населения среди жителей восточного Китая и такими факторами, как регулирование налога на потребление, уровень образования, экономическое развитие и уровень доходов. В исследовании установлено, что индекс розничных цен на напитки, табак и алкоголь (отражающий эффект политики потребительского налога) имеет наибольшую корреляцию (r1 = 0,8113), что указывает на то, что изменение цен на табак и алкоголь в значительной степени стимулирует потребление здоровой пищи через эффект вытеснения. Число студентов, обучающихся в высших учебных заведениях (r3 = 0,7930), имеет значимую корреляцию, подчеркивающую, что образовательный капитал усиливает выбор здорового образа жизни за счет распространения знаний и социальных сетей. Региональный ВВП на душу населения (r4 = 0,5579) и располагаемый доход на душу населения (r2 = 0,5512) имеют относительно более низкую корреляцию, отражая риски снижения предельной полезности и структурного дисбаланса в здоровом потреблении в экономически развитых регионах. В исследовании подтверждается эффект использования инструментов потребительского налога в управлении здравоохранением и предлагается трехмерный путь управления «оптимизация налоговой системы — расширение прав и возможностей образования — координация политики», обеспечивающий теоретическую основу для реализации стратегии «Здоровый Китай» на региональном уровне.

Healthy China 2030Eastern Chinaconsumption taxhealthy dietGrey Relational Analysis (GRA)crowding-out effect«Здоровый Китай 2030»Восточный Китайналог на потреблениездоровый образ жизнисерый реляционный анализэффект вытеснения

The authors thank the reviewers for their insightful comments and constructive suggestions, which significantly contributed to improving the quality of this study. The research was funded as part of the state assignment of the Financial University under the Government of the Russian Federation.

Авторы благодарят рецензентов за их предложения и замечания, которые позволили улучшить статью. Статья подготовлена по результатам исследований, выполненных за счет бюджетных средств по государственному заданию Финансового университета при Правительстве Российской Федерации.

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